Seriously, How Stressful Is Marketing?

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How stressful is running a business? A Bank of America survey revealed most entrepreneurs find it even more challenging and painful than raising children.

Meanwhile, in the UK, over 60% of the employees want to be a businessperson, according to a 2019 SME Loans survey. Most of these are young living in popular destinations like London or Yorkshire. However, about 25% of them are scared of stress. Men worry about failure and competition, while women feel they don’t have enough qualifications.

One aspect of business that can drain you of everything you have (money, time, and energy) is marketing. To give you an idea, consider the following:

1. Video Editing and Production

A website isn’t enough to make it big online. You need to include other strategies, such as videos. Creating such dynamic visual content for YouTube or social media accounts could increase your revenue by 49% compared to those who’d rather not make one. It increases traffic to your website by over 50%.

However, it’s not for the fainthearted. Video production can take days, sometimes months, depending on the complexity. Editing and post-production can also be lengthy. Even a three-minute video needs at least 6 hours of work. If you add more visual effects, you can push the clock to over 24 hours.

The good news is you can already work with a video production company to help you. They can come in during any stage of your video production, so you get plenty of flexibility with budget.

Of course, you pay, but then time is gold. You can have more time to focus on other essential tasks and even relax and take care of yourself.

2. Search Engine Optimisation (SEO)

Search engine optimization (SEO) is the reason people find you online. When they type your chosen keyword, your links appear on the list.

While the rewards are great, doing it can be painstaking. Optimizing a site can take weeks. To see results, you have to be patient and wait for at least three months.

It also feels like a never-ending process since algorithms and SEO updates can change the rules overnight. Significant changes might mean an overhaul of your SEO strategies and online marketing campaigns.

3. Flyers or Brochures

managing a business

Since not everyone is on the Internet, it still pays to give flyers and brochures. Creating them, though, can take some time.

Take, for example, creating a logo. Some designers would ask between two and four weeks, depending on the complexity of the idea. The period might not include the back-and-forth discussions and multiple revisions.

To maximize the cost, you look for a printing company that can create hundreds of copies. It might take an additional two weeks, depending on the demand of the printer or the volume you need.

4. Events

The numbers can vary, but they all agree planning an event can mean months of hard work. Event Brite provides a 16-week template you can use.

Meanwhile, a survey by Cvent revealed that over 40% of planners work at least 15 hours a day for a 30-day prep. It isn’t surprising most manage fewer than 10 events annually.

You need to market for your business to thrive, but it should not be at the expense of your sanity and health. By knowing the resources you have to focus on some of your strategies, you can plan your days better and even look for help when you have to.

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